Brauerei Gebr. Maisel

Brauerei Gebr. Maisel is a Bavarian brewery from Bayreuth, founded in 1887 and best known for its Maisel’s Weisse wheat beers. The brewery built its reputation on classic German Hefeweizen brewing — expressive yeast character, silky texture, and a balance of banana, clove, and gentle malt sweetness.

Maisel’s Weisse spans several variants, from the traditional Original to Dunkel, Kristall, and lighter modern interpretations. In recent years, the brewery expanded into contemporary craft styles through its Maisel & Friends line, producing IPAs, pale ales, and barrel‑aged specialties while maintaining its traditional wheat‑beer core.

The brewery’s identity blends heritage and innovation: rooted in classic Bavarian wheat beer but open to modern craft influences, all executed with the clean precision typical of German brewing.